Surfing, Hartford DNA
Surf culture has inspired a lifestyle marked by freedom, authenticity, and a deep connection with nature. The same spirit can be found in the raw coastal landscapes of Les Landes, where Atlantic waves meet dunes—a setting that echoes our collections and the brand's roots. A true Hartford staple, we wanted to return to our roots: discover our interview with Salvador Coutou, a surfer currently at the top of his game worldwide.
Salvador Couto is a Portuguese professional surfer and content creator known for his daring approach to some of the world's most dangerous waves. From Bali to Nazaré, nothing stops Salvador: As a brand lover, he wears our iconic men's swimwear for his latest surf session.
Loved for their elegance and modern shape, our swim shorts are crafted from a lightweight seersucker fabric with a "Pineapple" print.
Here, Salvador is wearing the long swim - our long men's swim shorts - in corduroy. Constructed like a swimsuit, it features side pockets and a back pocket. The cut is longer than our classic mid-length men's swim trunks .
Salvador pairs it with a terry sweatshirt for a very casual look before his surf session.
Just before grabbing his board, Salvador opts for a printed men's swimsuit and a white t-shirt. A favorite, effortless silhouette, designed to stay stylish all the way to the water's edge.
the selection
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Men's Hibiscus Printed Swim Trunks
Regular price £115 GBPSale price £115 GBP Regular priceUnit price per£115 -
Men's Bandana Printed Swim Trunks
Regular price £135 GBPSale price £135 GBP Regular priceUnit price per£135 -
Men's Seersucker Swim Trunks
Regular price £105 GBPSale price £105 GBP Regular priceUnit price per£105 -
Men's Classic Swim Trunks
Regular price £115 GBPSale price £115 GBP Regular priceUnit price per£115 -
Boxer Men's Classic Swim Trunks
Regular price £115 GBPSale price £115 GBP Regular priceUnit price per£115 -
Men's Hawaii Printed Swim Trunks
Regular price £130 GBPSale price £130 GBP Regular priceUnit price per£130 -
Men's Classic Swim Trunks
Regular price £115 GBPSale price £115 GBP Regular priceUnit price per£115 -
Men's Green Palms Printed Swim Trunks
Regular price £135 GBPSale price £135 GBP Regular priceUnit price per£135 -
Men's Linen Long Swim Trunks
Regular price £130 GBPSale price £130 GBP Regular priceUnit price per£130 -
Men's Lightweight Swim Trunks
Regular price £105 GBPSale price £105 GBP Regular priceUnit price per£105 -
Men's Linen Long Swim Trunks
Regular price £130 GBPSale price £130 GBP Regular priceUnit price per£130 -
Men's Classic Swim Trunks
Regular price £115 GBPSale price £115 GBP Regular priceUnit price per£115