About Us


the classics
from the American wardrobe


Revisiting the classics of the American wardrobe by giving them a twist of modernity, this is the Hartford project, imagined by Yves Chareton in the United States in 1979.

A decisive meeting launched the adventure: a New York manufacturer sold him old stocks of oxford and chambray fabric, perfect for making the first vintage-style Hartford shirts, unavailable on the market. A few years later, the studio returned to Paris. The brand is structured and commercial development begins: the collections expand and become guarantors of flawlessness in terms of materials and style. By mixing European influences with a relaxed, very West Coast aesthetic, the brand quickly became cult on both sides of the Atlantic. No wonder Bruce Springsteen or Eric Clapton quickly became fans...

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Inspiration made in USA

The spirit of the 60's, from California to the Hampton's, from folk rock to the beginnings of surfing, but also the images of the Landes between the Atlantic Ocean and wild dunes, the designer's childhood country, permeate all the collections. Hartford is becoming the brand for sea lovers who enjoy a chic and relaxed lifestyle.

Timeless collections


At Hartford, the “Classics” aspect is found in the materials and cuts: the clothes are made from the best European fabrics such as French linen, cottons from Albini in Italy, from Maruwa in Japan, or from at Liberty for example. The impeccable cuts of chambray or Oxford shirts and sweaters in merino, alpaca and cashmere wool command the respect of the entire fashion community.
The “Alternative” is the fun and elegant details, like these tiny Hawaiian dancers embroidered on a shirt, vahiné flowers on a swimsuit or little polka dots on a skirt… An essential little dose of humor.