Imagined by Yves Chareton in the United States in 1979, the Hartford project revisits American wardrobe classics, bringing them a twist of modernity.
A decisive meeting was to launch the adventure, when a New York manufacturer sold him old stocks of Oxford and chambray fabric that were impossible to find on the market and which were ideal to make the first vintage-inspired Hartford shirts.
The studio returned to Paris a few years later. The brand structured itself and began its commercial development: the collections grew in size and became synonymous with faultless materials and style.
By mixing European influences with a very west coast casual style, the brand quickly gained cult status on both sides of the Atlantic. It’s not surprising that Bruce Springsteen and Eric Clapton soon became unconditional fans…
Since then, the brand has kept pace with the times while preserving its cherished family values.
Made in USA inspiration
Hartford collections are steeped in the spirit of the 60s, from California to the Hamptons, from folk rock to the beginnings of surfing.
They are also impregnated with the images of the creator’s childhood home in the Landes region of France, tucked between the Atlantic Ocean and its wild dunes.
Hartford became the brand for lovers of the sea and adepts of a chic and casual lifestyle.
Made in USA inspiration
Hartford collections are steeped in the spirit of the 60s, from California to the Hamptons, from folk rock to the beginnings of surfing.
They are also impregnated with the images of the creator’s childhood home in the Landes region of France, tucked between the Atlantic Ocean and its wild dunes.
Hartford became the brand for lovers of the sea and adepts of a chic and casual lifestyle.
A PHILOSOPHY: "ALTERNATIVE CLASSICS"
At Hartford, the "Classics" aspect is to be found in the fabric and the cuts: the garments are made from the finest European fabrics, such as French linen, cotton fabrics from Albini in Italy, Maruwa in Japan, or Liberty.
The "Alternative" stands for amusing and elegant details, such as the tiny Hawaiian dancers embroidered on a shirt, Tahitian flowers on swim shorts, or polka dots on a skirt… An indispensable touch of humor.
Timeless collections
Hartford today offers a complete and modern wardrobe for men and women of all generations.
Fine and true classics designed to become absolute must-haves!
International renown
The most prestigious international retailers very quickly fell under the charm, including Le Bon Marché, Merci and Club 55 in France, Isetan in Tokyo, Barney's in New York, Ron Herman in Los Angeles and Mr Porter online.
Today, Hartford collections are distributed in over 1000 points of sale throughout the world. Regular collaborations with brands like J. Crew or Club Monaco have enabled Hartford to open its studio to international designers.
Hartford also possesses a network of ten brand-owned boutiques: in the Marais, Place des Victoires and Saint-Germain des Prés in Paris, in Bordeaux and Hossegor, but also in St Bart’s and Turkey.
