Cookies & Privacy policy

This Confidentiality and Cookies Policy applies to the personal data (hereinafter the “Personal Data”) of users of the Hartford website (hereinafter the “Site”) as well as all of our customers in stores. Concerned about the protection of the personal data of its customers and prospects, MELTEX undertakes to respect the provisions of the law relating to data processing, files and freedoms as well as those of Regulation (EU) No. 2016/679 from April 27, 2016.

This Personal Data Policy informs you of the conditions under which the company MELTEX, as data controller, collects and uses your personal data.


I - Personal data

1. Who is responsible for processing personal data?

All Personal Data collected on the Site or in the Hartford store is processed under the responsibility of the company MELTEX, SAS registered with the BORDEAUX RCS under number 339534000 whose head office is 14 Place des Grands Hommes, 33000 BORDEAUX (cited -after “MELTEX”, “HARTFORD” or “we”). Within the meaning of the Regulations applicable to Personal Data, MELTEX is responsible for processing the data concerned.

MELTEX has appointed a data protection officer “DPO” who can be reached at the following address:


2. How are personal data collected?

This data may be collected when creating a customer account on our website, placing an online order, subscribing to the newsletter, contacting our customer service, when browsing the internet, when posting on social media, or using our website. MELTEX undertakes to respect the principle of data minimization and limitation of purposes which consists of collecting only the data necessary for their processing. The data collected must not be reused subsequently, in conflict with the purpose of their collection.

During exchanges between MELTEX and a user, certain information may be marked with an asterisk. This means that they are mandatory and must be provided. This is information necessary for the provision of a service or the conclusion of the contract. For example, your postal address is necessary to deliver your order.


3. Why is this data collected?

The collection of your personal data is necessary for the company MELTEX in order to: adapt the presentation and experience of our site (mobile, computer or tablet), allow you to create and access a personal space on our site, answer your questions, enable the commercial relationship (process and monitor your order, your delivery, your invoicing, after-sales service, carrying out satisfaction surveys, etc.), manage unpaid debts and disputes, fight against fraud.

Subject to your consent, this data also allows us to: send you targeted or non-targeted commercial communications, be able to personalize offers/products that may interest you based on your purchase history or your browsing on the website, be able to carry out business statistics or perform performance measurements.

MELTEX may process personal data if the processing is justified, either by the consent of the person, the execution of a contract, compliance with one or more legal obligations, the legitimate interest of the data controller, or the protection of people’s vital interests.


4. Who is your personal data intended for?

The recipients of personal data may be internal to MELTEX (duly authorized personnel from customer services, communications, marketing, logistics or IT for example), or external (service providers and subcontractors) such as payment providers, carriers, maintenance subcontractors etc.

Data may also be transmitted to competent authorities, upon their request, in order to comply with other legal obligations.


5. How long is your data kept?

MELTEX undertakes not to retain personal data for longer than necessary, in accordance with the needs of the professions concerned and legal archiving requirements. For example, and in accordance with Simplified Standard 48 for the management of customer and prospect files, personal data relating to customers/prospects cannot be kept beyond the retention period strictly necessary for the management of the commercial relationship. . At the end of the retention periods that MELTEX has set itself, the data is either deleted or anonymized for statistical purposes. Intermediate archiving data can be used for litigation or pre-litigation cases.

When data is deleted or anonymized, MELTEX is no longer able to recover it.


6. Is personal data shared with other companies or transferred outside the EU?

MELTEX undertakes not to sell your personal data to partner brands for commercial purposes. Your personal data may be shared with some of our subcontractors to enable us to: carry out advertising campaigns (send campaigns, optimize mailings, improve campaign targets, etc.); improve customer knowledge from a statistical and geomarketing point of view; improve navigation on the site if you accept the use of cookies.

Your personal data is stored within the European Union, but may be transferred to service providers or subcontractors located in a country outside the European Union. In such cases, we ensure that the processing implemented respects a level of protection of personal data corresponding to that required by regulations.


7. Is personal data secure?

MELTEX ensures the implementation of logical and physical security measures for the data collected to combat the destruction, loss, alteration or unauthorized disclosure of personal data in an accidental or illicit manner. MELTEX would like to draw your attention to the creation of an online customer account. The creation of a customer account can only be done by entering a username and password that are personal to you. However, you must protect your account password and not share it with anyone. We advise you to create a strong password (minimum 8 characters with 4 types of characters: uppercase, lowercase, numbers, special characters). It is best not to reuse the same password for multiple sites. As a reminder, MELTEX will never ask you, by sending an email, for your username, password or bank details.


8. What are your rights and how to exercise them?

In accordance with the regulations in force regarding the protection of personal data, you can: access all of your data (subject to certain restrictions); rectify, update your data, if it is inaccurate, incomplete or out of date; request portability of your data; object to the processing of your data; request deletion of your data. This is not an absolute right, as we may be required to retain your personal data for legal, legitimate or contractual reasons; request a limitation of the processing that we carry out relating to your data.

You can exercise your rights as described above at any time by sending your request:

  • by email
  • by mail: HARTFORD – MELTEX – Personal Data Manager – 3 rue d’Edimbourg, 75008 Paris

Identity verification will be required before processing your request.

Any customer or prospect has the right to lodge a complaint with the competent authority (the CNIL in France). If after contacting our company, you notice that your “Informatique et Libertés” rights are not respected, you can send a complaint to the Commission nationale de l’Informatique et des Libertés or CNIL, 3 Place de Fontenoy, 75007 Paris or on their website


9. Data Breach

MELTEX undertakes to notify the CNIL of any violation of personal data under the conditions prescribed by the regulations in this area. The client/prospect will be informed of any data breach which could have a significant impact for him, for example, infringe his rights or involve a risk for him or those around him.


II - Cookies

Browsing data (cookies) are computer files stored on the hard drive of the customer's or prospect's computer. Its purpose is to signal a previous visit by the customer or prospect to a website. To learn more about how we use your browsing information, we describe our cookie policy below.


1. What are cookies?

Cookies are files saved on an Internet user's terminal containing information relating to their navigation on the pages of a site.

They take the form of a small text file placed on the User's terminal (computer, tablet, smartphone, etc.) when viewing a website. It allows its issuer to identify your terminal in which it is stored, during the validity period of the cookie concerned. Only the issuer of the cookie is likely to read or modify the information contained therein.


2. What is the role of cookies on the Hartford site?

Cookies play an essential role in how the Site operates. One of the objectives is to improve your experience on the Site. For example, it is thanks to cookies that the HARTFORD site memorizes your basket so that you can find it on your next visit. It is also thanks to them that we can offer you a selection of products and services adapted to your needs.


3. What types of cookies are used?

The cookies used may be issued by us or by third parties, and among them some are essential and others optional.

Cookies issued by Hartford are used to improve the presentation of the site and the information relating to the products offered (thus aiming to make this information more relevant according to your preferences). Cookies also make it possible to better adapt and personalize the offers presented to you. They have several purposes:

  • cookies strictly necessary for browsing the site;
  • cookies which allow you to identify yourself and therefore access your account, your order basket, etc.;
  • cookies which allow you to memorize the elements which open on the site in the form of windows (or other) and those already viewed during a previous visit;
  • cookies which allow you to adapt the presentation of the site to the display preferences of your terminal;
  • cookies that allow visitor statistics to be established;
  • cookies that allow us to evaluate your general use of the website;
  • cookies that allow us to provide you with offers related to your interests.

Cookies issued by third parties, which are therefore not placed by Hartford, serve different purposes:

  • target your interests through the different pages visited, to offer you adapted and relevant advertising;
  • analyze site traffic and provide statistics on its use;
  • improve the user experience and general performance of the site.

Among the third-party cookies used on the Hartford site, we distinguish:

  • Essential cookies: These cookies are mandatory to ensure the proper functioning of our site. These cookies which are strictly necessary for navigation are based on our legitimate interest in ensuring the proper functioning of our services. Among these, we place: CookieHub and Google Tag Manager cookies allowing us to remember your choices (acceptance/refusal) regarding the installation of non-essential cookies;
  • Analysis cookies: these cookies allow us to measure our audience and analyze how you use our website in order to improve its quality and your navigation. These are Google Analytics, Google Conversion Tracking or Facebook Pixel cookies;
  • Advertising cookies: these cookies allow us to offer you advertising content that may be of interest to you on sites that you visit. They also help us analyze advertising quality. These are Facebook Conversion Tracking and Google Conversion Tracking cookies;
  • Navigation and personalization cookies: these cookies allow us to optimize the performance of the site and to be able to offer you personalized navigation and content. These are Gorgias cookies which are used to offer online chat with our teams.

Optional cookies placed by our site are valid for 6 months (without further consent on your part). The retention period for your refusal to place these cookies is also 6 months.

4. How to configure your cookie choices?

When you visit our Site for the first time and the Site plans to place cookies other than so-called “essential” cookies on your terminal, we inform you that we use cookies using an information banner. By continuing to browse the Site while displaying this banner, you consent to our use of cookies.

You can deactivate cookies through the settings in your Internet browser. The procedure to follow to deactivate cookies is different depending on each browser. Below you will find links to relevant pages for each of the major browsers:


  • Chrome:
  • Safari:
  • Firefox:
  • Internet Explorer:

To deactivate cookies on your smartphone, instructions are available on the links below:

  • iOS:
  • Android:

If you reject or delete cookies, certain elements and associated functions of our Site may become unavailable to you and your experience of our Site may be impaired.


III - Modification and Update of our confidentiality policy

This policy is available on our website and accessible to all. It may be modified or supplemented by us at any time, depending on developments in the legal framework, case law decisions, or recommendations from the CNIL.


IV - How to contact us?

For any questions regarding this privacy policy as well as to exercise your rights, you can contact us:

  • by email;
  • by mail: HARTFORD – MELTEX – Personal Data Manager – 3 rue d’Edimbourg, 75008 Paris

If the response provided does not satisfy you, you have the right to lodge a complaint with the competent authority in France, the Commission Nationale de l’Informatique et des Libertés (“CNIL”) 3 Place de Fontenoy, 75007 Paris or on their website


V - Table of personal data processing

The processing operations relating to your Personal Data as well as their characteristics are defined in the processing table.

Non-technical data Data relating to your identity Title*, last name*, first name*, email address*, date of birth, preferred universe
Contact data Delivery* and billing address, telephone number*, email address*
Commercial data Customer number, purchase history, customer account information, customer segment, site activities
Personal preference data Marketing preferences
Technical data

Identification data

IP address, CRM ID

Connection data

Usernames and password hashes

Acceptance data


Geolocation data


Performance, service, advertising